02 / Featured projectGlobal tennis

WTA Brand Identity

One brand.
Across the tour.

A shared visual language for a global sport.

Brand identity and tournament guidelines connecting logo use, typography, color, player imagery, and layout across the WTA.

The system extends from print and digital communication to tournament promotion, credentials, ticketing, and large-scale environments.

WTA Brand Guidelines / Brand identity cover
WTA Brand Guidelines / Brand identity cover
Visual foundations / Color, typography, logo, and graphic elements
Visual foundations / Color, typography, logo, and graphic elements
Primary logo / Application across backgrounds and formats
Primary logo / Application across backgrounds and formats
The identity in use / Player storytelling throughout the venue
The identity in use / Player storytelling throughout the venue
Qatar Total Open / Stadium branding
Qatar Total Open / Stadium branding
Qatar Total Open / Outdoor player campaign
Qatar Total Open / Outdoor player campaign
Dubai / Tournament advertising application
Dubai / Tournament advertising application
Editorial system / Global Family and regional communication
Editorial system / Global Family and regional communication
Tournament promotion / Adaptable poster system
Tournament promotion / Adaptable poster system
Event essentials / Credentials
Event essentials / Credentials
Event essentials / Ticketing
Event essentials / Ticketing
Digital application / Tournament countdown system
Digital application / Tournament countdown system

A consistent identity.
Room for every expression.