WTA Digital, Social & Event Promotion
The game.
Beyond the court.
Broader WTA creative scope / WTA-wide, across events and channels
A global sport, told one moment at a time.
Selected digital and social media graphics created during my time at the WTA, spanning tournament campaigns, match promotion, qualification standings, player milestones, streaming promotion, fan engagement, and editorial storytelling.
From the WTA Finals in Singapore to the Elite Trophy in Zhuhai, the work brought event identities and athlete stories into a consistent stream of audience-facing communication.
01 / WTA Finals Singapore
Anticipation. Qualification. Competition.
Countdowns, field announcements, and match previews carry the tournament identity across the build-up and the event itself.
More from WTA Finals Singapore 9 images
02 / WTA Elite Trophy Zhuhai
One event. A connected visual system.
Group announcements, qualification updates, fixtures, and results within a shared tournament visual language.
More from WTA Elite Trophy Zhuhai 4 images
03 / WTA TV
Ready, play.
Campaign graphics connect digital and print promotion with live and on-demand viewing across desktop, tablet, and mobile.
04 / WTA Fantasy Tennis
It’s your season.
Launch creative, player promotions, Legend’s Picks, and winner announcements invite fans to take part in WTA Fantasy Tennis.
More from WTA Fantasy Tennis 2 images
05 / Player stories & milestones
The personalities behind the game.
Photo compositing and editorial graphics celebrate career milestones, achievements, and the players themselves.
More from Player stories & milestones 4 images
06 / Match promotion
Setting the stage.
Head-to-head graphics bring the players, tournament identity, and essential match information together.
07 / Porsche Race to Singapore
Following the race.
Qualification leaderboards, editorial graphics, and challenge branding connect the season-long race to Singapore. Event photography shows the campaign identity in physical settings.
More from Porsche Race to Singapore 5 images
08 / Women That…
Athletes with something to say.
Player portraits and action imagery extend the Women That… platform across digital and social formats.
09 / Power to Inspire
A platform for inspiration.
Campaign graphics connect the WTA’s Power to Inspire platform with the personalities behind the sport.
Every match has a story.
Every story deserves a voice.